What would Microsoft do with TikTok?
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What would Microsoft do with TikTok?
Jumping Trout, LLC
(Tech Crunch, August 19, 2020) We've been covering this for the past couple weeks, so you probably already know that ByteDance is putting TikTok up for sale - after scrutiny from the president. Since then, a couple of big name companies are interested. These organizations are better known for the tech that's not exciting. Yet, stories have persisted that Microsoft and even Oracle are looking to buy the video social network.
Bankers involved in the sale have a lot of motivation to leak rumors to the press to drive up the price of TikTok. So, none of this may be true, yet the rumors aren't going away. But why would a company like Oracle or Microsoft be interested in TikTok?
Well, Oracle is a lot more than the database company it was known for in the past. These days, it has a hand in many industries like marketing automation and cloud infrastructure services. In April, as the pandemic was getting worse, Zoom surprised everyone when it announced a partnership with Oracle's cloud arm.
Meanwhile, Microsoft has successfully transitioned to the cloud as well as any company, but still remains far behind in the instrastructure market. It wants to close the gap with AWS (one of its rivals) and owning TikTok could help with that.
If Oracle combined with Zoom and TikTok, it could have itseld a couple of nice anchor clients. Much like the mall trying to attract Nordstrom, Oracle wants to do the same with its cloud service.
It's still unclear whether these companies have a genuine interest, but the general feeling is that someone is going to buy TikTok. Stay tuned!
Source: https://techcrunch.com/2020/08/19/just-what-would-an-enterprise-company-like-microsoft-or-oracle-do-with-tiktok/
Bankers involved in the sale have a lot of motivation to leak rumors to the press to drive up the price of TikTok. So, none of this may be true, yet the rumors aren't going away. But why would a company like Oracle or Microsoft be interested in TikTok?
Well, Oracle is a lot more than the database company it was known for in the past. These days, it has a hand in many industries like marketing automation and cloud infrastructure services. In April, as the pandemic was getting worse, Zoom surprised everyone when it announced a partnership with Oracle's cloud arm.
Meanwhile, Microsoft has successfully transitioned to the cloud as well as any company, but still remains far behind in the instrastructure market. It wants to close the gap with AWS (one of its rivals) and owning TikTok could help with that.
If Oracle combined with Zoom and TikTok, it could have itseld a couple of nice anchor clients. Much like the mall trying to attract Nordstrom, Oracle wants to do the same with its cloud service.
It's still unclear whether these companies have a genuine interest, but the general feeling is that someone is going to buy TikTok. Stay tuned!
Source: https://techcrunch.com/2020/08/19/just-what-would-an-enterprise-company-like-microsoft-or-oracle-do-with-tiktok/
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